Analytics

At Sulonya, we believe in harnessing the power of analytics to drive data-driven decisions, enhance user experiences, and optimize the performance of your applications. Our expertise in analytics spans various tools and methodologies:

Website Analytics:

Google Analytics: A powerful and widely-used web analytics service providing insights into website traffic, user behavior, and conversion metrics.

Mixpanel: A comprehensive analytics platform that focuses on user-centric analysis, providing detailed insights into user interactions and engagement.

(JavaScript)

Mobile App Analytics:

Firebase Analytics: A mobile and web app analytics service that provides extensive data on user engagement, app performance, and user demographics.

Flurry Analytics: An analytics tool specifically designed for mobile applications, offering insights into user behavior, demographics, and app performance.

Java/Kotlin (Android), Swift/Objective-C (iOS)

Performance Monitoring:

New Relic: A performance monitoring tool that provides real-time insights into the performance of web and mobile applications, helping identify and resolve issues quickly.

Datadog: A cloud monitoring and analytics platform that offers real-time performance tracking, logs, and infrastructure monitoring.

JavaScript (Node.js)

E-commerce Analytics:

Google Analytics for E-commerce: Specialized analytics features for tracking e-commerce performance, including product sales, conversion rates, and customer behavior.

Kissmetrics: An analytics tool focused on customer engagement and retention, providing insights into user journeys and conversion funnels.

Node.js, Python (Flask, Django)

Custom Event Tracking:

Event Tracking (Google Analytics): Custom tracking of specific events on your website or application, such as clicks, form submissions, or downloads.

Custom Events (Mixpanel): Tailored event tracking to gather data on user interactions and behaviors specific to your application.

User Segmentation:

Cohort Analysis (Mixpanel): Analyzing groups of users who share a common characteristic, helping understand user retention and behavior patterns.

Audience Building (Google Analytics): Creating custom segments based on user attributes to analyze and target specific user groups.

Heatmaps and Session Recording:

Hotjar: Offering heatmaps and session recording to visualize user interactions, clicks, and scrolling behavior on your website.

Crazy Egg: Providing heatmaps, scrollmaps, and user recordings to analyze user behavior and optimize website design.

A/B Testing:

Optimizely: A powerful experimentation platform that enables A/B testing to compare different versions of your website or app and determine the most effective elements.

Google Optimize: Integrating with Google Analytics, this tool allows for easy A/B testing and personalization based on user behavior.

Social Media Analytics:

Social Media Platforms (e.g., Facebook Insights, Twitter Analytics): Utilizing native analytics tools to monitor and analyze social media performance, engagement, and audience demographics.

Reporting and Visualization:

Google Data Studio: Creating customized and interactive reports to visualize and share analytics data.

Tableau: A powerful data visualization tool for creating insightful and interactive dashboards.

JavaScript (D3.js, Chart.js), Python (Matplotlib, Seaborn)

Continuous Improvement:

Data-driven Decision Making: Using analytics insights to continually refine and improve digital strategies, user experiences, and overall application performance.

Python (Pandas, NumPy, SciPy)